Whether you're starting from scratch or fixing what's broken, I’ll help get your business firing online.
I help small businesses cut through the noise and get results.
From strategy to setup, copy to code — I make sure your tools, pages, ads, and emails all work together and actually work.
I spent over twenty years helping big businesses make sense of their marketing tech. Now I’m back in Darwin, helping smaller businesses do the same — using everyday tools that actually work.
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Strategy & Campaigns
Plan, launch, and optimise campaigns that get results — without the agency overheads.
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Copy & Content
Write emails, hooks, and content your customers actually care about.
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Ads (if they’re worth it)
Run and optimise Meta, Google, or LinkedIn campaigns with a clear ROI focus.
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Automation & Scripts
Write scripts and automations to save time and avoid Zapier fees.
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AEO & AI Search
Optimise for visibility in ChatGPT, Google SGE and other new ‘ask engines’.
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Landing Pages
Build and write high-converting pages with forms, tracking, and AI prompts.
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Video & Design
Shoot videos, design visuals, and prep content for social or ads.
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Tool Setup & Fixes
Set up, integrate, or troubleshoot HubSpot, Mailchimp, GA4, and other everyday tools.
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Quiz & Funnel Builds
Create interactive quizzes and forms powered by AI-based personalisation.
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Docs & Handover
Document everything clearly so you’re never left guessing.
"Paul is a talented Martech specialist and a technical troubleshooter extraordinaire. He played a pivotal role in developing our automated onboarding emails, making them dynamic and highly effective. Moreover, Paul's communication and collaboration skills are top-notch. He keeps the lines of communication open, making it easy to discuss project progress and objectives.
I wholeheartedly recommend him. "
—Karlien McLeod, Cashrewards
Mostly small to medium businesses — from startups and solo operators to family-run teams. If you need practical marketing help without the agency overhead, I can help.
Not at all. If you’re not sure where to start, I’ll point you in the right direction — whether that’s a quick fix, a full setup, or something in between.
Yes. If you’re short on time or patience, I can handle the lot — from landing pages and ads to automations and reporting.
No — I’m platform-agnostic. I’ve worked with HubSpot, Mailchimp, GA4, Google Sheets and more. I’ll use whatever works best for you.
Absolutely. I’ll show you how to use what you’ve got — or help you learn something new — so you can take control with confidence.
It depends on what you need — from one-off consults to hands-on project work. Get in touch and we’ll work out the best fit.
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