Services

Whether you're starting from scratch or fixing what's broken, I’ll help get your business firing online.

I help small businesses cut through the noise and get results.

From strategy to setup, copy to code — I make sure your tools, pages, ads, and emails all work together and actually work.

What I can do for you

I spent over twenty years helping big businesses make sense of their marketing tech. Now I’m back in Darwin, helping smaller businesses do the same — using everyday tools that actually work.

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Strategy & Campaigns

Plan, launch, and optimise campaigns that get results — without the agency overheads.

✍️

Copy & Content

Write emails, hooks, and content your customers actually care about.

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Ads (if they’re worth it)

Run and optimise Meta, Google, or LinkedIn campaigns with a clear ROI focus.

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Automation & Scripts

Write scripts and automations to save time and avoid Zapier fees.

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AEO & AI Search

Optimise for visibility in ChatGPT, Google SGE and other new ‘ask engines’.

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Landing Pages

Build and write high-converting pages with forms, tracking, and AI prompts.

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Video & Design

Shoot videos, design visuals, and prep content for social or ads.

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Tool Setup & Fixes

Set up, integrate, or troubleshoot HubSpot, Mailchimp, GA4, and other everyday tools.

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Quiz & Funnel Builds

Create interactive quizzes and forms powered by AI-based personalisation.

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Docs & Handover

Document everything clearly so you’re never left guessing.

"Paul is a talented Martech specialist and a technical troubleshooter extraordinaire. He played a pivotal role in developing our automated onboarding emails, making them dynamic and highly effective. Moreover, Paul's communication and collaboration skills are top-notch. He keeps the lines of communication open, making it easy to discuss project progress and objectives.
I wholeheartedly recommend him. "

—Karlien McLeod, Cashrewards

FAQs

What kind of businesses do you work with?

Mostly small to medium businesses — from startups and solo operators to family-run teams. If you need practical marketing help without the agency overhead, I can help.

Do I need to know what I want before I get in touch?

Not at all. If you’re not sure where to start, I’ll point you in the right direction — whether that’s a quick fix, a full setup, or something in between.

Can you just do it for me?

Yes. If you’re short on time or patience, I can handle the lot — from landing pages and ads to automations and reporting.

Do you only work with certain tools or platforms?

No — I’m platform-agnostic. I’ve worked with HubSpot, Mailchimp, GA4, Google Sheets and more. I’ll use whatever works best for you.

Can you teach me how to do it myself?

Absolutely. I’ll show you how to use what you’ve got — or help you learn something new — so you can take control with confidence.

What does it cost?

It depends on what you need — from one-off consults to hands-on project work. Get in touch and we’ll work out the best fit.

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